Hooked up in 1997, replacing the Dubai commerce and Tourism promoting Board that were in operation considering 1989, the department of Tourism and commerce advertising and marketing (DTCM) is constructed from a number of special entities and capabilities, which paintings collectively to plot, supervise, expand, and marketplace Dubai’s tourism enterprise. The portfolio includes Dubai agency for Tourism and commerce advertising and marketing; Dubai enterprise events; Dubai festivals and Retail establishment.
In addition to its headquarters in Dubai, DTCM operates 20 places of work worldwide in ny (u.S.), London (the UK and eire), Paris (France and Benelux), Frankfurt (Germany), Stockholm (Scandinavia), Milan (Italy), Bern (Switzerland and Austria), Moscow (the Russian Federation, CIS and Baltic States), Johannesburg (South Africa), Jeddah and Riyadh (Saudi Arabia), Mumbai (India), Beijing, Guangzhou, Shanghai and Chengdu (China), Hong Kong (far East), Tokyo (Japan), Sydney (Australia), and Sao Paolo (Brazil and Latin the united states).
Tourism vision 2020
Dubai’s Tourism vision for 2020 is a strategic roadmap with the important thing objective of attracting 20 million traffic in step with year by using 2020, doubling the number welcomed in 2012. The vision become approved in may 2013 by way of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai and UAE vice president and top Minister.
This strategy outlines what wishes to be added for the metropolis to efficaciously pressure and serve this traveler growth with a couple of projects covering regulatory policy, infrastructure development, product presenting enhancement, and destination advertising investments. The overall purpose of those projects and the approach is to position Dubai as the ‘first preference’ for the international entertainment and business vacationer.
Tourism is a vital pillar of Dubai’s monetary increase and diversification. The Tourism imaginative and prescient for 2020 will similarly leverage the arena via broadening Dubai’s presenting throughout events, attractions, infrastructure, services, and programs. A part of this method involves adapting a marketing technique to exhibit Dubai to a much broader audience and increasing attention and conversion of flight and inn bookings.